SBI and the management company of "New School Leaders" establish a capital business partnership to support creators through NFTs and STOs | CoinDesk JAPAN

SBI Holdings and the entertainment production TWIN PLANET announced on July 18 that they have signed a basic agreement for a capital and business alliance.

The two companies are collaborating in the fields of talent and IP (intellectual property) marketing, aiming to create new businesses utilizing Web3 technology.

The background of this partnership aims to integrate the business foundations of both companies. SBI Holdings has a customer base exceeding 54.42 million and possesses financial data. It has established SBI Neo Media Holdings as a subsidiary overseeing media and marketing-related businesses, and is advancing its business development.

Related Articles: SBI establishes new media company "SBI Neo Media Holdings" - Linked to the concept of the fourth mega bank, also a 100 billion content fund.

On the other hand, TWIN PLANET manages a diverse range of talents and creators, including "New School Leaders," while also having a track record in IP production projects such as the planning and operation of "Tabekko Doubutsu LAND."

The focus of the partnership is the joint development of new digital content in the Web3 field. The two companies plan to integrate the digital space ecosystem possessed by the SBI Group with the IP planning capabilities and creator network of TWIN PLANET.

As specific measures, it mentions support for fundraising through NFT and token issuance, as well as the formation of STO (Security Token Offering) and IEO (Initial Exchange Offering) targeting albums and concerts.

This will create a system that allows fans to directly support the growth of IP, advancing the creation of an economic zone that diversely supports the activities of creators.

In addition, this partnership includes joint marketing utilizing SBI's customer base, joint discovery and development of next-generation IP and talent, regional revitalization projects that integrate finance and entertainment, support for a content fund on the scale of 100 billion yen, and assistance for the overseas expansion of IP utilizing SBI's global network.