2025 Family Office New Trends: Investing in Private Equity and Crypto Assets, Striving to Surpass Traditional Stock Markets

BNY Wealth, the wealth management division of BNY Mellon ((), specializes in providing tailored investment and wealth planning services for high-net-worth individuals, family offices, and institutional clients. According to its latest report, family office investors are particularly focused this year on the allocation of alternative assets, including private equity and digital assets, while dropping their exposure to traditional stock markets.

Family offices are increasing their allocation to private equity funds.

According to a report by Bloomberg citing BNY Wealth's "2025 Single Family Office Investment Insights," the survey included investment professionals from 282 family offices worldwide, managing assets ranging from $250 million to over $5 billion.

Among family offices managing over $1 billion in assets, two-thirds plan to increase their allocation to private equity funds this year, growing nearly 70% compared to 2024. Public equities account for approximately 19% of these firms' investable assets, a decrease of 28% from last year. Private equity investments are seeking to increase digital assets as their portfolios are less reliant on stocks.

Recently, several cryptocurrency reserve companies, such as Twenty One Capital and SharpLink, which are invested by Tether, are using private sale fundraising to purchase Bitcoin and Ethereum as strategic reserves.

( directly investing in Twenty One with Bitcoin, the ambition and blueprint behind Tether )

Regulatory clarity helps digital asset investment.

The report conducted in early 2025 also found that people's attitudes towards cryptocurrencies have changed, with 74% of surveyed investors indicating that they have already explored or are currently exploring the allocation of funds into digital assets after the launch of the first Bitcoin ETF and Trump accepting cryptocurrencies during his campaign and being elected President of the United States.

BNY Wealth Chief Investment Officer Sinead Colton Grant said:

The most important thing is the clarity of regulation— I believe this helps to improve the comfort of cryptocurrency allocations.

Real estate and AI have also become key investment themes.

Investors are worried about geopolitical risks and inflation, with American companies particularly concerned about rising prices. Against this backdrop, more than 60% of companies managing over $1 billion in assets have indicated that they are considering increasing real estate investments this year. The report also found that artificial intelligence is expected to become a key investment theme in the coming years, which is not surprising.

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