Figma Design Platform Allocates $100M to Bitcoin Holdings

Figma’s recent S-1 IPO filing revealed a bold move into Bitcoin, positioning the design platform alongside tech giants embracing crypto as part of their corporate strategy.

Bitcoin Now a Treasury Asset for Figma

As of March 31, 2025, Figma holds about $69.5 million in the Bitwise Bitcoin ETF (BITB), categorized under its marketable securities. This investment, approved by the board on March 3, 2024, has already appreciated roughly 27%, reflecting both timing and market momentum.

Building on this position, the company’s board authorized another $30 million on May 8, 2025, to be held in USDC. This stablecoin reserve is set aside for future spot Bitcoin purchases, demonstrating a careful approach—preserving liquidity while maintaining the flexibility to time market entries.

Combined, these holdings bring Figma’s total Bitcoin-related exposure to approximately $100 million. This places Bitcoin alongside traditional assets like U.S. Treasuries and corporate bonds within Figma’s treasury mix.

A Calculated Crypto Strategy

Figma’s crypto approach stands out for its cautious and structured design:

• Initial exposure came through a regulated spot Bitcoin ETF, avoiding direct custody.
• Additional funds in USDC indicate a phased strategy for acquiring BTC.
• Such steps simplify accounting under U.S. GAAP rules, where unrealized ETF gains impact other comprehensive income rather than earnings—minimizing volatility in financial reports.

Tech Firms Continue to Embrace Bitcoin

By stepping into Bitcoin, Figma joins a growing list of publicly traded tech companies like MicroStrategy, Tesla, and Block. These firms are reshaping treasury management by treating Bitcoin as a long-term store of value and inflation hedge.

Unlike some earlier adopters, however, Figma has leaned on regulated products and stablecoins to reduce operational complexity. This signals a more mainstream path to crypto adoption, especially for companies preparing for public markets.