Buidl 2 Earn: How to achieve user co-construction through the marketing growth platform?

Web3 is developing rapidly.

However, meeting the demands of Web3 builds is not an easy task. This includes challenges in multiple links such as technology, design, and operation, and more importantly, how to obtain extensive participation and support from users in this decentralized network environment. We need to find an effective way to arouse users' awareness of "being the master", participate in the construction of Web3, and jointly create a network that is valuable to everyone.

This leads to the "co-builder" concept.

At present, most Web3 projects encourage users to participate in the construction of the network or the governance of the community through the decentralization of power and the granting of voting rights to users through Token. In contrast, user participation in co-construction can not only help the project achieve decentralized construction, but more importantly, it will give each user greater power and influence, making them truly the masters of the network.

However, due to the fact that the birth of the blockchain is more of a financial nature, the current Web3 users are too focused on various currency price fluctuations and ways to make money, rather than co-construction. In addition, under the background of being accustomed to the traditional Internet "what products to provide and what functions to use", it is difficult for the project party to guide users to co-build.

Dilemma

In the current Web3, even the DAO track with a relatively mature co-construction model has low user activity and willingness to participate in governance. Taking the most well-known MakerDAO as an example,

According to Dune data tracking, since May 2021, the activity of the project has gradually decreased; at the same time, the currency of active individual users has gradually tightened, especially after May 2022, the number of active individual users will gradually drop to the lowest level in history .

In addition to DAO, the same is true for other tracks that require active users, such as GameFi. Taking the well-known project Axie as an example,

Although we can see that Aixe's user base is growing, the transaction volume has remained historically low for nearly 2 years. Obviously, this data can better explain the user activity of the entire product.

Including NFT track,

According to NFTGo data, the number of holders in the NFT market continues to increase, but the number of traders has dropped rapidly as the popularity of NFT has declined.

All indications are that the co-construction model of "using love to generate electricity" in the early days of Web3 has reached a bottleneck. Project parties need to find new ways to motivate users to actively participate, and the author believes that the Web3 marketing growth platform will be one of the important tools to guide users to become Web3 Co-Builders.

solution

The Web3 marketing growth platform can not only meet the needs of Web3 construction, but also carry out user education, brand exposure improvement and community building through a set of "combination punches".

Step 1, brand exposure

For start-up Web3 projects, brand exposure is the first and most important step - while establishing a brand image, it can attract potential users to the greatest extent.

From experience, the effect and cost-effectiveness of publicizing through PR in the traditional approach is far inferior to using a marketing growth platform to create brand exposure activities.

Just find a Twitter-focused brand campaign on Galxe and TaskOn,

| Events | Rewards | Participation | | Galxe × Polygon | NFT | 26.3K | | TaskOn × Optimism | CAP | 22.7K |

These activities provide a series of tasks to increase brand exposure, such as following the project Twitter, interacting with the project Twitter, and sharing the project's social media posts, etc. - not only can improve the popularity of the project, but also attract more potential through disguised fission user. In the process of users completing these tasks, the brand information and value proposition of the project are widely disseminated, thereby improving the brand influence of the project.

Step 2, user education

When users come into contact with the project, user education will be the most important link - on the one hand, it can quickly meet the needs of users trying to understand the project, and on the other hand, it can reduce the rapid loss of users. Coupled with education, early loyal users can be screened out. And these users will be the key to the continuous upward co-construction of the project.

For example, TaskOn itself has set up a novice guidance mode for itself, and set up two activities that are the simplest and still have rich rewards to increase users' interest in participating.

Through the Web3 marketing growth platform, the project can design a series of educational tasks, such as learning the project background, understanding the technical principle of the project, value proposition, and collecting suggestions. By completing these tasks, users can have a deeper understanding of the project, increase their interest in participation, and better participate in the co-construction of subsequent projects.

Step 3, Community Building

When the project has the first batch of early users, it can continue to explore community construction, which not only facilitates users to understand project dynamics, but also guides users to participate in more governance and construction through the community.

The Web3 marketing growth platform can design a series of tasks based on community participation, such as participating in community discussions, providing project feedback, and participating in project decision-making. These tasks encourage users to actively participate in community activities, enhancing the activity and cohesion of the community. At the same time, user feedback and suggestions can also help the project team to better improve the project.

Combining the above three steps, through the Web3 marketing growth platform, the project can more effectively formulate the "Buidl2Earn" strategy, and comprehensively and effectively guide users to participate in the joint construction.

Conclusion

In the world of Web3, marketing growth platforms such as Galxe and TaskOn are showing their great value. They meet the needs of Web3 construction in an innovative way, and enable users to participate in the construction of Web3 through the incentive mechanism, which promotes the rapid development and growth of the Web3 project, and also allows users' contributions to be fully recognized and rewarded, making them willing to continue Actively and actively participate in the construction of Web3.

With the emergence of more Web3 projects, the role of the marketing growth platform will become more and more important: on the one hand, the marketing growth platform needs to be further innovated and provide more diversified and personalized tasks to meet the diverse needs of Web3 construction. demand. On the other hand, the marketing growth platform needs to further improve its incentive mechanism to attract more users to participate in the co-construction of Web3.

Overall, marketing growth platforms have an important role to play in the development of Web3. With the further development of Web3, we look forward to seeing more projects realize user co-construction with the help of the unique way of the marketing growth platform to meet the needs of Web3 construction.