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Analysts: South Korean Crypto Assets investors prefer communities over capital.
According to Gate News bot, as reported by CoinDesk, for overseas encryption projects, being listed on a Korean exchange is seen as a golden ticket, an instant liquidity injection, and a verification milestone. However, Bradley Park, an analyst at Seoul DNTV Research, explained in a recent interview that this mindset may be part of the problem.
At last year's Blockchain Week in South Korea, Park kept hearing the same question from foreign teams: "How do we get listed on a Korean exchange?"
The South Korean exchange has a deep liquidity pool, and its traders are known for their frenzied rebounds.
"To be honest, many of them have gone astray," Park told CoinDesk. "Rather than starting from the listing application, perhaps a better question is: how can we really connect with the Korean community?"
Park's viewpoint is simple: in the Web3 market in Korea, the community is not a checkbox, but the core. Listing tokens is usually a result, not a goal, and the key signal of the exchange is genuine grassroots activity.
Taking NEWT as an example, just before its token generation event, Korean developers released a large amount of original content, discussions, and speculations on the platform.
"This grassroots enthusiasm has directly translated into development momentum," Park said. "The exchanges all launched NEWT on the same day, which is no coincidence; it is the result of weeks of organic community building."