MEME coin: A New Wave of Internet Culture

MEME plays a central role in Web3 culture, rapidly resonating within the cryptocurrency community through its unique dissemination methods and widespread popularity. These often humorous and satirical digital images or concepts not only deepen the connections among community members but also become important means of expressing opinions, emotions, and market trends.

MEME can cross language and cultural barriers, achieving widespread dissemination at a very low cost, and thus plays an indispensable role in promoting the awareness and participation of Web3 projects.

Recently, the performance of MEME coin in the market has drawn widespread attention. According to data from the platform, both the market capitalization and trading volume of MEME coin have shown significant growth, reflecting the popularity of this type of coin and the high interest from investors.

For example, BOOK OF MEME($BOME) achieved a growth of over 1000% in a short period. The reason behind this phenomenon mainly lies in the large issuance and low unit price of MEME coins, making them an ideal choice for attracting funds in a bull market, as investors seek the possibility of obtaining high returns through small investments.

In addition, MEME coins often revolve around light-hearted and humorous themes, making them easy to spread quickly on social media, thereby attracting more attention and participation.

1. The Propagation Mechanism of MEME

1. Social Media and Community Interaction

Social media platforms are key channels for the dissemination of MEME coin. Through Twitter, Reddit, Telegram, and other platforms, project teams interact directly with users, sharing updates, hosting events, and responding to community feedback. This interaction not only enhances the project's visibility but also strengthens the community's cohesion, making information dissemination faster and more effective.

Bitcoin($BTC), as the earliest cryptocurrency, has its community interactions primarily conducted through social media platforms such as Twitter and Reddit. Members of the BTC community frequently share market dynamics, technical updates, and investment strategies, forming a robust information-sharing network.

For example, the r/Bitcoin section on Reddit has over 1 million subscribers, and these users enhance BTC's brand recognition and market influence through discussion and sharing, forming a strong community consensus.

2. Viral Marketing

The viral marketing of MEME relies on highly shareable content, such as catchy slogans, amusing images, or unique concepts. This content is easily accepted by users and spreads rapidly across social networks, achieving low-cost yet effective marketing, allowing MEME to gain widespread attention in a short period.

$AKITA leverages the visual elements of Shiba Inu, which has a broad audience base in both the Web2 and Web3 worlds, rapidly spreading through creative content on social media platforms.

For example, $AKITA community members created various MEME images and videos related to Shiba Inu, which were widely shared on platforms like Twitter and Reddit due to their humor and visual appeal. In addition, $AKITA further enhanced its viral marketing effect by hosting online competitions and interactive activities, such as the creation and auction of NFT artworks.

These activities not only increased the community participation of $AKITA but also attracted the attention of more potential investors, making $AKITA a popular MEME coin in a short period of time.

3. Utilize the celebrity effect

Using the celebrity effect to promote MEME coin involves collaborating with influential public figures to share MEME coin information through their social media platforms, attracting the attention of fans.

Create engaging content such as challenges and live broadcasts to increase user participation. Launch limited edition MEME coins or products in collaboration with celebrities, and enhance brand image through charitable activities. At the same time, monitor the effectiveness of promotional activities to ensure that the celebrity effect translates into actual market influence.

The popularity of $DOGE is attributed to Elon Musk's celebrity effect. Musk has mentioned DOGE multiple times on Twitter, calling it "the people's cryptocurrency", which has resonated widely with fans and the media. These tweets not only enhanced the brand recognition of $DOGE but also inspired the community's creative enthusiasm, resulting in a large amount of related secondary content.

Every time Musk mentions anything related to dogs on Twitter, it causes the price of $DOGE to soar rapidly, becoming an iconic symbol of cryptocurrency culture.

4. KOL and Community Influence

Opinion leaders ( KOL ) play a crucial role in the promotion of MEME coin. Their recommendations and endorsements can significantly enhance the project's credibility and appeal. In addition, the influence of the community cannot be overlooked; active community members can accelerate the dissemination of project information through word-of-mouth.

The $SHIB community has effectively increased the project's visibility through collaborations with multiple KOLs in the cryptocurrency field. For example, when a well-known KOL like CZ(, the CEO of a certain trading platform), mentions $SHIB on social media, their large number of followers becomes interested in the project.

In addition, the active interactions of $SHIB community members on platforms such as Twitter and Reddit, by sharing trading experiences, creating MEME content, and participating in discussions, further enhanced the project's attractiveness and credibility. This synergy between KOLs and the community has made $SHIB a hot topic in the cryptocurrency market in a short period of time, attracting the attention of a large number of investors.

5. Wealth Effect

The price fluctuations of MEME often come with a strong wealth effect. When prices rise, new investors are attracted to the market, hoping to gain profits by participating. This effect not only drives further price increases but also expands the cultural dissemination of MEME.

Silly Dragon( is launched by Solana founder Anatoly Yakovenko during Halloween 2023. This direct support from the founder of the public chain adds trust and authority to the project, further promoting its wealth effect.

$SILLY has shown significant market growth in a short period, achieving a market capitalization of 70 million dollars in less than two weeks since its launch, with over 8,600 holding addresses and an on-chain pool of up to 1.2 million dollars. This rapid market growth is seen as a wealth effect, attracting more investors and traders.

) 6. Incentive Mechanism

The incentive mechanism is one of the important strategies for promoting MEME coin. Through methods such as airdrops, transaction burn taxes, and lucky draws, the project team encourages users to hold and trade tokens, thereby increasing market activity and user stickiness, while also bringing more attention and discussion to the project.

$AIDOGE adopts a decreasing airdrop method, where early participants can receive more tokens. This mechanism incentivizes users to participate early, thereby increasing market competition and the initial demand for tokens.

At the same time, a transaction burn tax mechanism has been designed, where each on-chain transaction incurs a 15% burn tax. A portion of this is used for ecological development, another portion is burned, and yet another portion is distributed as rewards to liquidity providers and stakers. This mechanism increases the scarcity of the token, thereby enhancing its value.

7. Unique concepts and designs

The design of MEME coin is often closely related to its concept, with unique visual elements and cultural meanings that make it stand out among numerous cryptocurrencies. This design not only increases the project's recognition but also makes it easier for MEME coin to be shared and discussed on social media.

The concept of $BOME is "Book of MEME". This project was initiated by Pepe MEME artist Darkfarm, aiming to create a gallery focused on the permanent storage and creation functions of MEME. BOME has attracted a lot of attention in a short period of time and spread rapidly on social media, with its market value significantly increasing in a short time.

The concept of "Book of MEME" is to combine MEME culture with blockchain technology, using a decentralized platform to preserve and share MEME content. This project raised funds through a presale event and quickly attracted a large number of investors and community members to participate.

The rapid rise of $BOME demonstrates how MEME coins can quickly gain attention and value in the cryptocurrency market through unique concepts and designs, as well as active community participation.

8. Innovative and Easily Spread Topics

MEME coin projects often combine innovative or easily shareable topics to enhance their visibility. Whether it is related to popular culture MEME or references to social phenomena, these topics can quickly spread within communities, generating widespread resonance and thereby increasing the project's market recognition.

$SLERF is a MEME coin based on the Solana blockchain, quickly gaining popularity due to its unique narrative and community involvement. The founder of $SLERF accidentally destroyed key tokens due to misoperation and subsequently launched a rescue operation to raise funds to compensate the presale participants.

This initiative has received a positive response from the community and multiple exchanges, including support from well-known figures and influencers. The price of $SLERF has experienced significant fluctuations, but it was able to achieve a remarkable rebound in a short period, reaching new highs. Its narrative and market performance have driven $SLERF to become a focal point in the market.

![Newcomer Popular Science丨Ten Thousand Words Interpretation of MEME: How to Become a Gold Dog Hunter?]###https://img-cdn.gateio.im/webp-social/moments-cb3a2c9ed9b4d5a43ecbf8f909252081.webp(

2. How MEME Captures Emotion ) Causes FOMO (

In the cryptocurrency market, the popularity of MEME coin is often closely related to its ability to capture and stimulate investor sentiment. FOMO), Fear of Missing Out, is a particularly strong emotional response that plays a key role in the spread and value formation of MEME coin. The following is a detailed explanation of how MEME coin captures sentiment, especially in triggering FOMO.

( 1. Viral Spread on Social Media - Rapid dissemination leads to panic buying

MEME coin quickly gained attention through viral dissemination on social media platforms. A tweet about a certain MEME coin or a discussion post on Reddit, if engaging or entertaining, can be widely shared in a short period of time.

This method of dissemination not only increases the visibility of MEME coin but also creates a sense of urgency in the community, making people worry about missing the opportunity to participate in a potentially popular project.

The viral spread of $DOGE began with a tweet on Twitter, issued by Elon Musk), calling it "the people's cryptocurrency." He has since mentioned Dogecoin multiple times, becoming its de facto spokesperson.

According to statistics, every time Musk mentions dog-related content on Twitter, the price of $DOGE significantly rises in the short term. Many investors, fearing they might miss out on the rise due to FOMO, urgently join in to buy when Musk mentions Dogecoin.

2. The promotion of the community and KOLs - Missing out on credible potential gains causes panic

The community of MEME coins and key opinion leaders ( KOL ) play an important role in capturing sentiment. The endorsement or recommendation of KOLs can quickly enhance the credibility of a MEME coin, making community members feel the need to participate in order not to miss out on potential gains.

In addition, active discussions and the sharing of success stories within the community will also enhance FOMO sentiment.

3. Price and Market Performance - The FOMO Driven by the Myth of Getting Rich in a Bull Market

The price fluctuations and performance of the market are direct factors that trigger FOMO. When the price of a MEME coin rises rapidly, investors worry about missing the opportunity to profit. The hype and news coverage in the market further amplify this sentiment, leading more people to join the buying spree out of FOMO.

The price of Bitcoin has reached a historic high of 70,000 USD. This has given many users a signal that a bull market has arrived, which has triggered FOMO sentiment, causing many investors to rush to buy various spot assets to avoid missing further price increases in the bull market.

( 4. Marketing and Narrative Strategies - Hidden Wealth Opportunities Under Unprecedented Narratives

Successful MEME coin projects typically employ carefully crafted marketing and narrative strategies. By telling engaging stories, MEME coins can establish an emotional connection with investors, making them feel like they are part of a larger story. This emotional investment further enhances the FOMO sentiment, as