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Monica Yuan, Head of Marketing at LTP
On the seventh episode of the Gate Institutional AMA series, Gokay from Gate.io Institutional Services interviews Monica Yuan, Head of Marketing at LTP (LiquidityTech Protocol), the leading prime broker for digital assets. LTP’s crucial role in the digital assets market, their vision for the future, and how they tackle challenges faced by institutional clients are discussed during the session. With over 300 institutional clients on board, LTP acts as an infrastructure provider between various exchanges and platforms, providing high-quality, reliable services and prioritizing safety and transparency. The aim of LTP is to provide their institutional clients with easy and profitable digital asset trading opportunities.
Gokay (Host): Hello everybody! Welcome to the seventh episode of our Gate Institutional Ask-Me-Anything series. As you may already know, I am Gokay from Gate.io Institutional Services. I would like to remind you that our team manages a wide range of institutional clients, including hedge funds, institutional traders, high net worth individuals, and family offices.
Today, we have a very exclusive interview with LiquidityTech Protocol. LTP is the premier prime broker for digital assets, bridging Centralized exchanges and DeCentralized exchanges. Please welcome our guest, Monica Yuan, Head of Marketing at LTP. Thank you for joining our AMA, Monica. It’s great to see you! How are you feeling?”
Monica Yuan: Hello everybody! It’s nice to meet all of you. I’m excited to be here with Gokay and Gate.io to share some insights and engage in discussion.
Gokay: I’m also very happy to have this AMA with you, Monica.
During this AMA session, we will be discussing LTP’s role in the digital assets market, their vision for the future, and how they are addressing some of the challenges faced by institutional clients.
So, without further ado, let’s dive into the discussion!
Q1: Monica, tell us a little about yourself. Who is Monica Yuan? And what’s your background?
Monica Yuan: Hey there, thank you for having me. My name’s Monica and I’m the Head of Marketing at LTP. I’ve been in the marketing game for quite some time now and I’m also a retail trader myself, so I totally get the ins and outs of the trading industry.
Over the years, I’ve had the chance to work with a bunch of Fortune 500 companies and finance companies, mainly on commercial and marketing projects. Through these experiences, I’ve gained a deep understanding of company strategies and market trends. I’m really excited to be here with Gate, sharing my thoughts and insights.
Q2: How did LTP come to life and how is it positioned in the market?
Monica Yuan: Let me give you a short story of LTP. We were founded back in 2021, by two guys who really have a deep understanding of professional digital asset trading - Jack Yang and Hao Xia. Our whole deal is acting as an infrastructure provider between different exchanges and platforms, and we’ve got over 300 institutional clients on board already. That’s not all - our annual trading volume is around $300 billion! So needless to say, we’re pretty proud of the progress we’ve made so far.
One of the things that sets us apart is our focus on safety and transparency. We work closely with exchanges and custody providers to make sure all of our clients’ assets are secure, and we’re always looking for new and innovative solutions to keep things transparent and above board. Right now, we offer DMA (Direct Market Access) and rapid trading solutions that are lightning-fast, affordable, and designed to give you total peace of mind.
We’re also big on partnerships - we work with all the big names in the industry to make sure we’re always on the cutting edge of security and technology. And when it comes to prime brokers for digital assets, LTP is the cream of the crop. We’re known for our high-quality, reliable services, and our reputation speaks for itself.
Q3: What is LTP’s current focus?
Monica Yuan: So here’s the thing - at LTP, we’re all about making things easier for institutions. We know the digital asset market can be a bit overwhelming, so we’ve created trading solutions that handle all the little details. This means you can focus on what really matters: getting more profit! Especially, you’re a Quant fund or an HFT, our low-cost, low-latency solutions give you the edge you need to maximize your profits in a tough market.
But we’re not stopping there - we’re also collaborating and integrating with exchanges and custodians to build a whole for custody, clearing, and settlement. It’s all about transparency and multi-party supervision, so our clients can trust that their funds are secure and everything is happening accurately and efficiently. With LTP’s service, our clients can trade on different exchanges smoothly.
All in all, our goal is to make digital asset trading as easy and profitable as possible. With our user-friendly trading solutions and our commitment to transparency and security, we’re confident that LTP is the best choice for institutions looking to get ahead in the digital asset market.
Q4: Okay, now that we have heard about LTP’s business, I assume the viewers would like to know more about the people who are standing behind the firm. So can you tell us more about the team?
Monica Yuan: We’ve got people from all over the world with all kinds of backgrounds, and we all work together to come up with the best possible strategies for staying competitive.
One thing we’re really proud of is our working environment. We’ve put a lot of effort into creating a space where our team can function at their best - comfortable, functional, and conducive to creativity and productivity. And it’s all thanks to our CEO, Jack, and our Co-Founder, Hao. They’ve been instrumental in building the company from the ground up, and their leadership has been a huge part of our success.
At the end of the day, we know that good leadership is key to any company’s success. And we’re lucky enough to have leaders with extensive backgrounds in professional trading research and strong industry connections, but also genuinely care about their team and their well-being. It’s that kind of culture that sets LTP apart and makes us such a great place to work.
Q5: What differentiates LTP from other prime brokers in the market, and how do you stay ahead of the competition?
Monica Yuan: We’ve been really focused on keeping up with the latest technology and trends in the industry, and that’s really helped us stand out from our competitors. By investing in cutting-edge tech and building a that’s both transparent and secure, we’re able to offer our clients the best possible experience. But it’s not just about the tech - we’ve also worked hard to build strong relationships with other key players in the industry. Our partnerships with Ceffu and Fireblocks, for example, have helped us to improve the security and transparency of our custody operations, which is a big deal for our clients. All of these efforts have helped position us as a leader in space, and we’re really proud of what we’ve been able to achieve.
Gokay: That’s amazing because, as far as I know, you are trying to be open to everybody while also ensuring safety. That’s great. I also appreciate your updates to the services in the industry. By trying to lead, you’re making a difference, which I think is important for LTP.
Q6: What are the biggest challenges facing the cryptocurrency industry today, and how is LTP addressing them?
Monica Yuan: Okay, that’s a very good question. Digital assets face a lot of challenges, like security threats and high entry barriers, which makes it tough for people to know and trust the industry. But, there are ways to tackle these issues - like better custody, more oversight, and stuff like that. LTP is already working on building a more secure and transparent custody , which is great news. Now people all care about how to rebuild the trust in the industry, how to build a safer environment for everybody in this industry. Especially after that whole FTX crash, and now we have seen more companies facing serious challenges. Rebuilding trust is super important. Taking these steps will set the stage for stable growth, which is something we all want, right?
Gokay: That’s definitely true. Despite all of these black swan events, I’m not exactly happy about them, but I am somewhat accepting of them because they have helped to advance cryptocurrency and blockchain technology. With each issue that arises, people are working hard to find solutions to make things safe and trustworthy. It’s truly amazing.
Q7: How do you interact with exchanges and other market participants, and what role do partnerships play in your business strategy?
Monica Yuan: As a digital asset prime broker, our role is to connect clients with exchanges, custodians, liquidity and data providers. We use policy and workflow engines to make sure trades are uted accurately and create a safe environment for everyone involved. By partnering with exchanges and custodians, we create a that’s transparent, efficient, and secure. This gives our clients confidence that they’re getting the best possible trading experience in the digital asset space.
Q8: How has LTP’s experience been so far working with Gate.io?
Monica Yuan: When it comes to trading platforms, safety and security are always top of mind, and that’s exactly what Gate.io delivers. Gate has been around for over 10 years and has serviced millions of users, it’s a trustworthy platform. Plus, Gate offers a diverse range of trading assets with high liquidity, which means there are always plenty of trading opportunities available on the platform. I’ve personally found the trading very user-friendly.
And whether you’re a retail investor or an institutional investor, Gate’s flexible product offerings - from spot trading to futures and options - make it easy for you to find the products that work best for you.
Gokay: Definitely. We value feedback from our partners, such as LTP. For instance, this AMA serves as an example of how we want to share feedback and collaborate to develop the market together. Thank you for your excellent responses.
Q9: Can you provide any insights into the future direction or plans of your company?
Monica Yuan: At our core, we’re all about empowering institutions and professionals in the digital asset space. Our goal is to provide top-notch services, infrastructure, and knowledge that meet the highest standards of institutional-grade quality.
We take our commitment to our clients seriously, which is why we prioritize delivering superior performance, security, and transparency in everything we do. But we don’t stop there - we’re always looking for ways to innovate and improve our platform and services to stay ahead of the curve in the constantly evolving digital asset market.
Ultimately, we want to be the go-to partner for institutions and high-net-worth individuals who are looking to not only maximize their returns, but also manage their risk effectively. We’re passionate about helping our clients succeed in the exciting world of digital assets, and we believe that our dedication to excellence sets us apart from the competition.
Q10: We are almost at the end of our main section about “LTP”, so I would like to ask what are your general expectations for 2023?
Monica Yuan: Looking ahead to 2023, we can expect some big changes in the financial market, including the crypto industry. The market interest rate cycle seems to be at a turning point, which means that there will likely be some turbulence and significant changes to come. Unfortunately, the crypto industry already experienced a few collapses in 2022, leading to some significant losses for investors. As a result, regulators are paying close attention to the industry and implementing oversight measures on fiat currency, stablecoins, and other crypto-related matters, which will definitely test the industry. Despite these challenges, the long-term development of the crypto industry will always be driven by technology. There is some good news on that front! We are seeing exciting progress in Ethereum upgrades, L2 and ZK technologies, and smart wallets, which are all pushing the industry towards the next bull market.
Q11: And finally, what would you like our audience to take away from today’s AMA session?
Monica Yuan: Navigating the digital assets landscape can be tough, but we believe clients can minimize risks by being cautious and informed. Growth takes time, so patience is important in this rapidly expanding market. Conducting thorough research and staying vigilant can help make informed decisions in this unpredictable market. Ultimately, a cautious approach and patience are key to success in the digital assets space.
Gokay: Monica, it was a pleasure having this AMA session with you! I appreciate you taking the time to share your insights and knowledge with us. Your responses have been truly informative, and I’m confident that our audience has gained a better understanding of LiquidityTech Protocol.
I would like to encourage our audience to learn more about LTP and the services they offer. You can visit their website, read their reports and analysis, and get in touch with their team to learn more about how they can assist institutional clients with their digital asset needs.
Before we end our session, Monica, would you like to add anything else?
Monica Yuan: If anyone is interested in our services, we would be happy to share more details with you. Additionally, if you would like to discuss more crypto-related topics feel free to contact me on my integrated Telegram or Twitter. I am always happy to share more thoughts and insights on the industry. Thank you!
Gokay: Thanks to everyone who joined to watch our AMA series. Follow us on social media, for more information, and write to our key account managers.
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